Commercial Oddity
Today I had a commercial come to my desk with incorrect details. Basic details. Yet no one picked up the mistake, the writer. the voiceover talent, the […]
Attention to detail
Today I had a commercial come to my desk with incorrect details. Basic details. Yet no one picked up the mistake, the writer. the voiceover […]
Buy or Bye Bye
A colleague, a year or so ago, directed me to a piece from The Age newspaper back in 2010. How hard sell advertising is forcing […]